Eat Sleep Cycle — Alps
Three days in the Alps shooting the Eat Sleep Cycle apparel collection.
- Location
- Oisans, FR
- Date
- 2026
- Type
- Photography
L'histoire
Three days in the Oisans with Eat Sleep Cycle, shooting their apparel collection where it's meant to be worn — on mountain roads, mid-climb, in the early and late light of a July week in the Alps.
The Brief
Clothing that has to look good off the bike and work on it. So we took it riding: real climbs, real sweat, and a camera that follows rather than poses. The kit is the subject, but the road tells you why it exists.
The Light
We planned the days around the light — out early before the heat, back on the road in the evening when the peaks turn gold. In the Alps, the landscape does half the styling for you.
The Detail
Between the riding shots, the close-ups: the prints, the fabrics, the gold logo on green bibs. The pieces a customer looks at twice before buying.
“Kit made for the mountains, shot in them.”
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