FR

Eat Sleep Cycle — Kit

Clean, close, deliberate. The gear at work.

Eat Sleep Cycle — Kit
Location
Nice, FR
Date
2025
Type
Brand Film

The Story

Clean, close, deliberate. Every seam and colour photographed in motion and at rest — a visual catalogue built around the people who wear it.

The Brief

A product catalogue that doesn't feel like a catalogue. Kit shot in use — on the road, mid-ride, under real light — alongside clean detail shots of the construction.

The Story

Product photography for performance kit lives or dies on the detail shots — the stitching, the zip, the reflective trim at dusk. We split the day between a ride for the motion shots and a still setup for everything else.

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